Are mobile incentives the only way to drive consumers in-store?
While offering a mobile incentive helps drive traffic in-store and build relationships between companies and consumers, are retailers targeting customers in the right way to increase their revenue?From...
View ArticleLocation a place for loyalty retention: Placecast exec
NEW YORK – Location is a crucial part of accurately targeting a mobile consumer and it can also be used to push out mobile rewards.During the “Mobile traffic jam: poking through the local services...
View ArticleWill wide-scale adoption of geofencing happen this year?
While much has been said about the potential of geofencing for retailers, so far, the real-life executions have been limited and wide-scale adoption could still be another year or more away.Geofencing...
View ArticleData is key to the future of mobile check-ins
Mobile check-ins have been losing steam for a while. However, by offering an upfront value, as well as relevant and tailored content, marketers can drive that in-store traffic.According to some mobile...
View ArticleTop do’s and don’ts of mobile commerce
The mobile commerce space is growing at a rapid pace and marketers are increasingly incorporating new technologies such as NFC and image recognition as a way to drive sales. Although effective, many...
View ArticleWebinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and...
View to a Kiehl'sPlease click here to register for the free Sept. 20 webinar on “Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns”As the ubiquity...
View ArticleThe power of location-based technology
Location is continuing to play a major role for brands and retailers’ mobile commerce efforts and companies are incorporating the technology to not only better target consumers, but increase foot...
View ArticleWebinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and...
View to a Kiehl'sPlease click here to register for the free Sept. 20 webinar on “Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns”As the ubiquity...
View ArticleWebinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and...
View to a Kiehl'sPlease click here to register for the free Sept. 20 webinar on “Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns”As the ubiquity...
View ArticleKiehl’s exec: 73pc of opt-in customers make a purchase after receiving a text...
A location-based text from Kiehl'sPlease click here to access the archived webinarAn executive with Kiehl’s said that 73 percent of customers who opted-in to receive location-based text alerts made a...
View ArticleChallenging misconceptions in location data science
Alistair Goodman By Alistair Goodman The places we go reveal an enormous amount about the things we are interested in. They create a map of our universe, including our preferences and behavior, what we...
View ArticleImportance of good place (POI) data
Alistair Goodman By Alistair Goodman Knowing a consumer’s real-time and historical location is only half of the equation for mobile advertising. Gaining any type of intelligence about that consumer –...
View ArticleTiles, proxies and exact places: Building location audience profiles
Alistair Goodman By Alistair Goodman Proximity geo-targeting is just one of the ways to tap user and point-of-interest (POI) location data to target consumers in the physical world. As mobile data...
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