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Are mobile incentives the only way to drive consumers in-store?

While offering a mobile incentive helps drive traffic in-store and build relationships between companies and consumers, are retailers targeting customers in the right way to increase their revenue?From...

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Location a place for loyalty retention: Placecast exec

NEW YORK – Location is a crucial part of accurately targeting a mobile consumer and it can also be used to push out mobile rewards.During the “Mobile traffic jam: poking through the local services...

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Will wide-scale adoption of geofencing happen this year?

While much has been said about the potential of geofencing for retailers, so far, the real-life executions have been limited and wide-scale adoption could still be another year or more away.Geofencing...

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Data is key to the future of mobile check-ins

Mobile check-ins have been losing steam for a while. However, by offering an upfront value, as well as relevant and tailored content, marketers can drive that in-store traffic.According to some mobile...

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Top do’s and don’ts of mobile commerce

The mobile commerce space is growing at a rapid pace and marketers are increasingly incorporating new technologies such as NFC and image recognition as a way to drive sales. Although effective, many...

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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and...

View to a Kiehl'sPlease click here to register for the free Sept. 20 webinar on “Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns”As the ubiquity...

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The power of location-based technology

Location is continuing to play a major role for brands and retailers’ mobile commerce efforts and companies are incorporating the technology to not only better target consumers, but increase foot...

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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and...

View to a Kiehl'sPlease click here to register for the free Sept. 20 webinar on “Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns”As the ubiquity...

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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and...

View to a Kiehl'sPlease click here to register for the free Sept. 20 webinar on “Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns”As the ubiquity...

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Kiehl’s exec: 73pc of opt-in customers make a purchase after receiving a text...

A location-based text from Kiehl'sPlease click here to access the archived webinarAn executive with Kiehl’s said that 73 percent of customers who opted-in to receive location-based text alerts made a...

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Challenging misconceptions in location data science

Alistair Goodman By Alistair Goodman The places we go reveal an enormous amount about the things we are interested in. They create a map of our universe, including our preferences and behavior, what we...

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Importance of good place (POI) data

Alistair Goodman By Alistair Goodman Knowing a consumer’s real-time and historical location is only half of the equation for mobile advertising. Gaining any type of intelligence about that consumer –...

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Tiles, proxies and exact places: Building location audience profiles

Alistair Goodman By Alistair Goodman Proximity geo-targeting is just one of the ways to tap user and point-of-interest (POI) location data to target consumers in the physical world. As mobile data...

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